What Are Yankee Candles and Why Are They So Expensive?[2024 Updated]

feemio | 2024-08-08

For premium quality scented candles, Yankee Candles is the go-to brand. They are well known for their vast range of fragrances and next level of quality. It has made a solid place in the home fragrance market. Scented candles don't only look aesthetic but relax your mind as well. The high cost of the candles raises different questions. Please keep reading to dig out the other factors of the high pricing of Yankee and why it's worth the investment.

The Story Behind Yankee Candles


Yankee Candle was started in 1969 by a single founder named Michael J. Kittredge, II. Micheal J. first melted the crayons for gifting his mother on Christmas. This incident became a life-turning point for Micheal, making him one of the leading brands in the candle industry. The Yankee was started as a small operation in Massachusetts, and with time, it expanded globally. With time, Yankee has become a part of every household, ensuring the quality and luxury touch. 


From making candles in the kitchen to transforming it into the leading candle brand globally, Micheal has proved the potential of Yankee candles. The quality and dedication at Yankee have not changed, and commitment to the customers is the priority. 



The more premium the quality of the ingredients, the better the quality glass candle jars will be. The major ingredients of Yankee candles are paraffin wax and sometimes natural soy wax. These both types of waxes have better quality and burn well as compared to cheap ones, making sure about long lasting burning. On the other hand, the fragrance oils are of top notch quality used in Yankee candles, elevating the fragrance and scent. 


Without any doubt, the choices you make for the wax and fragrance oil are really important, elevating your quality and its functionality. However, Paraffin wax can hold the fragrance, making it possible to release strong scents during their burning period. Natural soy wax is known for its clean burning properties and is environment friendly. 



Feemio is an innovative brand and our company specializes in glass packaging solutions, including a comprehensive collection of glass bottles & jars for candle. Yankee has a huge range of fragrances, giving you options to choose from. This huge variety needs proper investment to research and prepare new scents. For an accurate list of Yankee Candle's fragrance types, you can visit the Candle's fragrance types.


The winning points of Yankee Candle is that it has variety of fragmented candles available. Every year, the company adds new scents to maintain the freshness of the product line. The innovation brings something new for customers, keeping the brand appeal. Apart from fragrance, the appearance also matter that's why Yankee collaborate with candles jar manufacturers for the better functionality and form. 



Since years, Yankee candles are known for their expertise and high quality products. Each and every candle is made by the skilled artisans, making sure about quality and aesthetic look. It has several production processes from the blending of wax and fragrance, accurate wick placement to hand pouring. At Yankee Candles, the proper attention is given to each and every detail, making sure it burns evenly and spreads the fragrance.


The skills play a critical role in taking Yankee Candles beyond the technical aspects. The well scented and aesthetically designed candles are beautifully presented in the glass candle jars. The reason for Yankee Candles popularity is the focus on its structure as well usage, to make it a premium product. Even you can opt for customized glass jars for better packaging.



The best feature about Yankee Candles is their extended burn times. However, a large jar candle can burn around 150 hours, spreading happiness and providing value for money. The longevity is because of top notch quality wax blends and wicks, known to burn slowly. 


For the popularity of Yankee Candles, the long burn time really plays a role. Customers even agreed to pay for premium candles as they long last. With this extended use of candles, it gives value for money and an unforgettable experience.



With years, Yankee Candle has strengthen it's position for it's high quality and authenicity. The market value of a brand gives benefit to demand for a high price. Moreover, consumers trust the brand that's why they are willing to pay extra to assure the quality and functionality. Consumers trust the brand and are willing to pay more for the assurance of consistent quality and performance. 


The brand presence and value is also strengthened by its presence at different retail stores and top notch marketing efforts. The customized glass jars elevates the marketing.  The Yankee Candles are easily available online and offline, both. The top notch marketing and availability, keeps the brand reputation high and makes it worth the price. 



In addition to aesthetic glass candle jars, Yankee has a huge range of innovative products, including reed diffusers, wax melts, car fresheners, and so on. Yankee offerings fulfill different purposes and uses, making its market value worth it. The nonstop development and introduction of new products keep it relevant and connect well with the larger audience. 


The wide variety of products of Yankee Candles gives users the choice to opt for their favorite scents in different forms. Yankee has solutions for all your needs, from wax melt for a rapid fragrance boost, car for a fragrant journey, and reed diffusers for long-lasting scent. 



Yankee Candle has different seasonal and limited edition scents, making your holidays more worthy. The special editions make the candle more worth it and exclusive, attracting customers to buy. The add-on marketing and production expenses are connected with the limited edition scents, playing a role in the pricing. With the candle jar manufacturers and specialists' assistance in selecting the scents, Yankee Candles has won several customers with high-quality products. 



The packaging of Yankee Candles is not only functional but aesthetic.  The candles are present in high-quality glass jars and beautifully designed labels. The proper, eye-catching packaging keeps the candle safe and attracts customers, too. Investing in your packaging, marketing and branding is worth it as it brings sales.


Yankee Candle's commitment to attractive packaging extends to their limited-edition and seasonal products as well. These candles often feature unique and festive designs that make them stand out on store shelves. This attention to detail in packaging enhances the overall appeal of the product and justifies its premium price.



Yankee Candles are made from 100% natural ingredients and are not tested on animals, making them a better choice for environmentally conscious consumers. The use of natural materials and ethical production practices can increase manufacturing costs, which are reflected in the price of the candles. Consumers who prioritize ethical products are often willing to pay a premium for these assurances.


Apart from using natural ingredients, we focus on eco-friendly practices in the manufacturing process. It leads to less waste and has less negative environmental impact. These things make the brand's higher prices valid. 



Yankee Candle has a proper marketing budget, elevating the brand position and its value. It also includes advertising, promotions, and partnerships with retailers, increasing the availability of the products. The appropriate marketing plans will help create awareness about the Yankee Candle premium products, making them worthy of the price. 


The brand's marketing plans are crafted to bring the limelight on its quality and wide range of products. By making Yankee a luxurious brand, it will be easier to attract more customers who are okay with the high pricing. The strategies for marketing are created to elevate brand reputation and maintain its pricing. 



Yankee Candles are top-notch quality products; let's have a look at how to get them at cheaper rates;


  • Look for Sales and Discounts: Yankee Candles have discounts during certain times of the year. It would help if you kept an eye on the sales to get your hands on your favorite sales. 
  • Buy in Bulk: Getting Yankee Candles in bulk can decrease the cost per candle. 
  • Join Loyalty Programs: With loyalty programs, you can offer exclusive deals to purchasers.

With these sales and discounts, you can buy in bulk, and by becoming part of loyalty programs, you can enjoy top-notch quality, premium glass candle jars. 


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